An Inconvenient Truth

To a food corporation, the deep, four-year long California drought is just a supply issue. Do they not want the customer to feel bad or resent them for not supplying us with lettuce? They reduce it to an "inconvenience," but it's so much more than that.

I don't think WF should downplay this serious, exceptional drought in a region that supplies a huge amount of our nation's produce as "a weather issue." The biggest brand name in food responsibility ought to be an educator. I think we're all brave enough to buy our vegetables and think about drought, to consider what it takes to feed us all so well, don't you?

Are you, grocer, brave enough?